![]() Later, when your book is more established (with reviews), consider a 99-cent sale.Īuthors with a stronger platform don’t have to offer their book for free to attract readers. If this is your first book, a free sale is a good way to jump-start the reading of your book. But I can say with confidence that a free sale is the best way to fast-track downloads. Note that genre, cover, book description, author brand, and other variables will influence the success of any sale. In our experience, free books generate the most downloads (makes sense, right?). Some base their ad cost on the price of the book, while others have larger email lists for free books and therefore will charge more for those ads. Some companies charge more to promote free books, while others charge less. Some promo sites won’t accept books over 99 cents, and others charge extra for more expensive books. Traditionally published books may go on sale for more than that, but if you are a self-published author, $0.99 (or free) returns the best results. Consider this a marketing expense and you’ll feel much better about the investment.Īs a general rule, we suggest you avoid setting your sale price anywhere north of $0.99. In our experience, beginners don’t have the name recognition of established authors, so it’s harder to attain the sales level and KENP reading volume to pay the cost of advertising. Note that I didn’t mention making a profit. For example, you could use promo stacking to advertise a discounted pre-order before the book is released. A promo is a great way to boost author visibility, get readers interested in your series or genre, or generate buzz for an upcoming release.
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